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This privacy policy was last updated on the 10th of March 2021.


Our customers privacy rights are very important to us. We are fully committed to comply with the EU's General Data Protection Regulation (GDPR) privacy law. Sukhothai respects the privacy and rights to control your personal data when visiting our website, ordering online and when sending us personal communication. This page informs you of our policies regarding the collection, use and disclosure of personal information we receive from users of our sites ie websites (, as well as those who order with us in restaurant or over the phone. It is important to read this privacy policy before starting any interaction with our platforms, as this policy will apply to your use of our sites and services. By using Sites and making any orders, you agree to the collection and use of information in accordance with this policy and our Terms and Conditions and Cookie Policy.

Who Are We 

Sukhothai ("we", "our", "us" or " Sukhothai ") are committed to protecting the privacy of all users of our website, or mobile applications (together, the"Sites"). Please read the following privacy policy that explains how we use and protect your information. We’ll be the "data controllers" of the information you provide to us.

  How We Collect Your Information

We collect information you voluntarily provide to us, such as your name ,you phone number and email address; for instance, when you sign up for our newsletter/ Sukhothai club.  While using our sites or services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Cookies may collect your IP address, browser type and version and anonymous information, any time you are using our sites. We collect this information to help us understand how to improve our services and our site and to ensure that the content on our site is presented to you in a clear way. We have a legitimate and genuine business interest for this processing; to ensure that our site and services are operating efficiently and seamlessly, so we can provide you with great service. All the personal information such as your name, address, telephone number and email address as provided by you when you register to Sukhothai on our site or if you place an order with us, is collected for the following reasons:

  • When you place an order through our sites we want to perform your order properly. To provide the best service, we collect your information after you have placed an order with us, and we use this information to process your order. Furthermore, we engage third party processors to process the payment of your order online. We collect this information to fulfil an order with you and, if you fail to give us the information that we request, then you may not be able to place an order via our sites or restaurants. We store your data name, email, phone number and address for 3 years, however if you have not placed an order for 12 months we will automatically anonymise your data.

  • For product development (for example, call backs for feedback on new products), for statistical, market research, testing and survey purposes, to notify you about changes to our sites or our services. To improve our marketing at any time, we have a legitimate interest to collect this information.

  • Information obtained from other sources:We may receive information about you from other sources, including third parties. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms in relation to competitions. We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.

How we use personal data

We use your personal data for the proper administration of our business, including to provide services, deal with payment arrangements, deal with a job application and telling you about matters relevant to our services. We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our menu, services and the content on our website, to send you information about Sukhothai and our services through our newsletters. We might hold your details to deal with any enquiries or complaints which you may raise or if you report any problems to us and to contact you and deal with those issues as appropriate. We may also process details as necessary to administer payments. When you place an order on our sites or through our restaurants, we will send you occasional direct marketing via email and direct mail about similar products and services. We have a legitimate interest in sending you this marketing; to promote our products and services and make sure you aware of the best offers and deals available. If you wish to stop receiving marketing information from us, you can contact us at any time, using the details below. On any marketing we send you via email, there will be an option at the bottom of the email to opt out of this marketing and you can click to unsubscribe.If you have supplied us with any personal data to enter a competition we are running, we may make contact with you to administer any prizes. We will not pass your details to any third parties for marketing purposes.

Security and standards

We take the issue of data privacy seriously. We have measures in place aimed at helping keep your data secure and we take reasonable steps to protect the confidentiality of the personal information you supply including measures to keep our servers secure. Please note, however, that the transmission of information via the internet can never be guaranteed as entirely secure and therefore any transmission of data is at your own risk.

Links to other websites

The services may be linked to other websites (for example secure payments sites) which are not within our control. If any linked website is not owned or controlled by us, we cannot be responsible for the protection and privacy of any information which you provide.

Third-Party Services

We employ third-party companies and individuals on our websites. These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

This includes:


Wix for website content management:

Google analytics for website analytics:

Gloria Food for online ordering:

Global for online payments:

Deliveroo for deliveries:

JustEat for deliveries:

Wix for search engine optimisation:

 Information of Children

Sukhothai does not target children under the age of sixteen. Although visitors of all ages may navigate through our websites, we do not knowingly collect or request personal information from those under the age of sixteen.

Our rights

We may disclose personal information where required to do so by law, to exercise our legal rights or defend ourselves against legal claims and may share information with law enforcement authorities to investigate or prevent illegal activities being committed over our network.

We may also monitor user and network traffic for site security and use any information, including personal data to prevent any unauthorized attempts to tamper with our website or cause damage to our property. We may also disclose personal data either where you have given us explicit consent or otherwise where we may do so in accordance with applicable legislation.


This cookie policy is part of our privacy policy and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use on our website, who may also use cookies as part of their service, though they are not covered by our policy. If you do not wish to accept cookies from us, you should instruct your browser to refuse cookies from our website, with the understanding that we may be unable to provide you with some of your desired content and services.

At our discretion, we may change our privacy policy at any time. Any changes will be reflected here, so we encourage you to visit this page regularly. We will also notify our registered users of updates to our policy. Your continued use of this site after any changes to this policy will be regarded as acceptance of our cookie practices as described.

1.What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identification number that allows the website to recognize your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. time zone, notification preferences), and to personalize your content (eg. advertising, language).

Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.

2.Types of cookies and how we use them

Essential cookies
Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.
Performance cookies
Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.
Functionality cookies
Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced or optimized content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.
Targeting/advertising cookies

Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site.

3.Third-party cookies on our site

We may employ third-party companies and individuals on our websites — for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by our cookie policy. You may review our third-party services below in the Third Party Services section.

4.Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

5.How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether or to notify you when a website is trying to set or update a cookie. If you browse websites from multiple devices, you may need to update your settings on each individual device. Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.

If you want to:
– prevent your browser from accepting new cookies;
– remove cookies; or
– disable cookies,
Click on the links below to access instructions on doing this from some of the most popular browsers:
• Google Chrome
• Internet Explorer
• Firefox
• Safari
• Safari Mobile
• Opera

6. Your rights and choices:

If you do not wish us to collect and use personal data as set out in this Privacy Policy then you should not send any such information to us. By providing information to us, you will be taken to have given your consent to use your personal information in accordance with this Policy.
You may access the personal data we may hold about you. You are entitled to a copy of that data. Any such requests should be made in writing and should be addressed to Sukhothai Group.
We will respond to your request as soon as possible but certainly within 30 days. We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information.
You have the right to ensure that any inaccuracies in your personal data are corrected or removed. To help us ensure that the personal data we hold about you is accurate, please tell us of any changes by contacting us using the details below:
Sukhothai Group

 Changes to Our Privacy Statement:

Sukhothai reserves the right to update or change the terms of use and privacy at any time. Such changes will be posted without notice on this page. We encourage you to regularly review this statement to learn more how Sukhothai is using and protecting your information
The Sukhothai Group monitors our compliance with GDPR and will handle data related questions.

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